Tupperware Brands

Tupperware's 2024 bankruptcy ended a brand that defined mid-century American domesticity. The direct sales model that built the company became its prison—as women entered the workforce and e-commerce emerged, the party-based distribution channel aged out. The product itself remained excellent, but the go-to-market strategy couldn't evolve. Like an organism perfectly adapted to a vanished ecosystem, Tupperware's direct sales DNA prevented adaptation to the digital retail environment.