Tokopedia

E-commerce

Tokopedia became Indonesia's first unicorn (2017) by enabling small merchants to sell online, building marketplace infrastructure for 11M+ sellers. Founded in 2009 by William Tanuwijaya, the platform solved trust issues through escrow payments and seller ratings - creating what game theorists call 'repeated game dynamics' that incentivize cooperation. The merger with Gojek (2021) aimed to combine commerce with logistics, though integration proved complex.

Key Leaders at Tokopedia

The Biology of Business

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