Company

TaskRabbit

TL;DR

American gig economy company acquired by IKEA in 2017 to provide furniture assembly services.

Technology / Gig Economy · Founded 2008

American gig economy company acquired by IKEA in 2017 to provide furniture assembly services. The acquisition represents IKEA's phototropic response to changing customer expectations around convenience and the rise of service-based retail.

Related Mechanisms for TaskRabbit

Phototropism

Tags

acquisitionservice-integration

The Biology of Business

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