Suzuki Motor Corporation (US)

Suzuki's 2012 U.S. bankruptcy ended the Japanese company's American automotive sales after decades of marginal presence. Suzuki never achieved scale in America, selling fewer than 100,000 vehicles annually. The company couldn't afford necessary investments in safety technology and emissions compliance for such small volumes. Suzuki exited the U.S. market while continuing motorcycle and ATV sales. The bankruptcy demonstrated that automotive manufacturing requires scale that Suzuki couldn't achieve in America.