Company
SABMiller
TL;DR
British-South African multinational brewing company that AB InBev attempted to acquire in 2016 using 'partnership' language.
British-South African multinational brewing company that AB InBev attempted to acquire in 2016 using 'partnership' language. Industry response to this approach was skeptical due to InBev's reputation from the Anheuser-Busch merger: 'We know how InBev treats partners.' This demonstrates how coalition betrayal creates reputational damage that prevents future coalition opportunities.