Rue21 (Bankruptcy)

Teen Apparel · Founded 1976

Rue21's 2017 bankruptcy after expanding to 1,200 locations demonstrates how aggressive expansion can accelerate death. The teen retailer grew into headwinds, locking in expensive leases just as mall traffic collapsed. Like a species that reproduces prolifically just before environmental catastrophe, Rue21's expansion created more mouths to feed during famine.

Key Facts

1976
Founded