Razer Inc.

Razer dominates gaming peripherals and lifestyle products, building brand loyalty among gamers through hardware, software (Razer Synapse), and community. Founded 2005 by Tan Min-Liang, Razer expanded from gaming mice to laptops, smartphones, and fintech (Razer Pay). The company's strategy involves creating ecosystem lock-in - once users adopt Razer products, switching costs increase through software integration and RGB synchronization.