Nasty Gal

Nasty Gal's November 2016 bankruptcy collapsed Sophia Amoruso's fashion e-commerce success story. The company that started on eBay selling vintage clothing grew to $100+ million in revenue and attracted $65 million in funding. But physical retail expansion, operational chaos, and lawsuits over employee terminations drained resources. Boohoo bought the brand for $20 million. Amoruso's #Girlboss book became a Netflix series while the actual company failed. Nasty Gal demonstrated that founder mythology doesn't create business sustainability.