MUJI USA

MUJI USA's July 2020 bankruptcy collapsed the American arm of Japan's minimalist retailer. The company had expanded to 19 U.S. stores targeting urban consumers seeking simple, unbranded products. COVID eliminated foot traffic in the city centers where MUJI concentrated. The U.S. operation filed Chapter 11, closed stores, and restructured. MUJI USA demonstrated that retail concepts successful in dense Asian cities don't always translate to American car-centric retail geography.