Monzo

UK digital bank that demonstrated chemical signal alignment during a 2019 PIN security breach. When customer PINs were inadvertently logged in plaintext affecting 480,000 customers, CEO Tom Blomfield rejected corporate-speak crisis communication and chose radical transparency.

Monzo's response - plain language disclosure, detailed technical blog post, immediate customer notification - aligned with their stated core value of transparency. Customer trust recovered faster than after any previous incident, demonstrating that transparent action reinforces transparent values.