Company
Molson Coors Beverage Company
TL;DR
The company's craft acquisition strategy includes Terrapin, Revolver, and Saint Archer breweries.
Molson Coors is a multinational brewing company formed through the SABMiller + Molson Coors merger (2007), representing one of the major players in the consolidated global brewing industry alongside AB InBev and Heineken.
The company's craft acquisition strategy includes Terrapin, Revolver, and Saint Archer breweries. Molson Coors also owns Blue Moon, which although launched pre-craft resurgence, expanded significantly to compete with craft breweries.
Molson Coors illustrates how large brewers respond to craft brewery 'prey diversification' through acquisition and craft-style brand development.