Mobile World Investment Corporation

Mobile World operates Vietnam's largest consumer electronics and mobile phone retailer (Thế Giới Di Động) with 1,500+ stores. The company's rapid expansion into grocery retail (Bách Hóa Xanh, 2,000+ stores) demonstrates capability transfer - applying retail operational excellence to new category. Mobile World's quick store rollouts and format iterations show agile expansion strategy, though profitability in grocery remains challenging.