Maersk Line

The world's largest container shipping company, headquartered in Denmark with 17% global market share and 700+ vessels. Maersk demonstrates fractal logistics through a self-similar hub-and-spoke network that efficiently distributes cargo across global scales - from intercontinental shipping down to final-mile delivery.

The company's fractal structure operates across four levels: massive 20,000+ TEU trunk route ships (analogous to the aorta), mid-size 5,000-10,000 TEU regional vessels, small 1,000-3,000 TEU feeder ships, and last-mile trucks/rail. Each level operates on the same hub-spoke principle, with Rotterdam operating like a giant Shanghai, demonstrating self-similarity across scales.