Logan's Roadhouse

Logan's Roadhouse's April 2020 bankruptcy came weeks into COVID after the chain made an aggressive decision: it furloughed 18,000 employees and immediately terminated their health insurance. The PR disaster that followed accelerated the already-struggling steakhouse chain's decline. Logan's had been through bankruptcy before (2016); the second filing resulted in permanent closures. The company demonstrated that crisis management matters - treating employees cruelly during hardship creates reputational damage that outlasts the crisis.