Company

Lidl

TL;DR

German discount retailer with 12% German market share, part of the entrenched competition that defeated Walmart's Germany expansion alongside Aldi (18% share).

Retail

German discount retailer with 12% German market share, part of the entrenched competition that defeated Walmart's Germany expansion alongside Aldi (18% share).

Tags

local-championdiscount-retail

The Biology of Business

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