G
37 companies
General Electric (GE)
Conglomerate / Industrial
GE was the world's most valuable company in 2000 - $500 billion market cap, Jack Welch on magazine covers, diversified across jet engines, power turbi...
Technology / Search / Advertising
Google's dominance didn't come from better algorithms alone - it came from organizational innovations that maintained breakthrough capacity even at sc...
General Motors (GM)
Automotive Manufacturing
The American automaker whose worst factory became Toyota's best - with the same workers. In the 1980s, GM's Fremont, California plant was legendary f...
Grab
Technology/Transportation/Fintech
The ride-hailing startup that beat Uber by recognizing what multinational tech giants always miss: local markets aren't just different - they're diffe...
Groupon
E-commerce / Daily Deals
Groupon reached $1 billion in revenue faster than any company in history - 2.5 years. Forbes called it the fastest-growing company ever. The 2011 IPO...
General Electric (GE)
Industrial Conglomerate
General Electric was once America's most valuable company - $600 billion at its peak. By 2020, it was worth $100 billion and breaking itself into thre...
General Motors
Automotive Manufacturing
General Motors held the #1 global automaker position for 77 years - until it didn't. The company that defined industrial centralization in the 20th ce...
GitHub
Software Development/Technology
GitHub is the code hosting platform where 100+ million developers store 420+ million repositories. The company demonstrates three biological principle...
Glencore
Commodity Trading/Mining
One of the world's largest commodity trading and mining companies, founded in 1974 and headquartered in Switzerland. Glencore operates the opposite st...
Gojek
Technology / Super-App
Gojek (formerly Go-Jek) represents successful defense against invasive species through capital matching. By raising $5B+, Gojek prevented Grab from mo...
Goldman Sachs
Financial Services/Investment Banking
September 2008: Lehman Brothers collapses. Bear Stearns is gone. Merrill Lynch sells itself to Bank of America in a desperate weekend deal. Goldman Sa...
Google/Alphabet
Technology
Technology conglomerate known for both innovation and deliberate project shutdowns. Google has systematically killed dozens of projects (Google+, Wave...
GameStop
Retail - Video Games
GameStop is a video game retailer that became the center of a historic short squeeze in 2021. The company has been transforming toward e-commerce and...
Gannett (GateHouse Media)
Media & Publishing
Gannett is a diversified media company operating local media organizations and digital marketing services across the United States. The company publis...
Gap
Fashion Retail
Fashion retailer representing traditional slow-fashion model. With 6-9 month design-to-store cycles, Gap achieves only 38% gross margins with 40-50% m...
GE Aerospace
Aerospace / Aviation
Aviation business that remains as the continuing GE entity after the 2024 breakup. Market cap of $304B as of December 2024 - the most valuable of the...
GE Capital
Financial Services
GE's finance arm that was 50%+ of profits by 2007. Lent to real estate, corporate leveraged buyouts, and consumer finance. When the 2008 financial cri...
GE Healthcare
Healthcare Technology
Healthcare division spun off from General Electric in 2023 as part of the forced breakup. Market cap of $41B as of December 2024. If GE had executed c...
GE Vernova
Energy
Energy business spun off from General Electric in 2024 as part of the forced breakup. Market cap of $91B as of December 2024. If GE had executed contr...
Geely Automobile Holdings
Automotive
Geely is one of China's fastest-growing automotive manufacturers, owning international brands including Volvo and Lotus, and leading China's transitio...
GEICO
Insurance
GEICO is Berkshire Hathaway's insurance subsidiary that generates $12 billion annually - yet receives only $2 billion back for reinvestment. The other...
General Electric Aviation
Aerospace/Manufacturing
GE Aviation is mentioned in the chapter for its use of predictive analytics in aircraft engine maintenance. Engines equipped with thousands of sensors...
General Mills
Packaged Foods
General Mills controls iconic breakfast cereal brands with first-mover advantage. Resource partitioning across premium and mass-market categories.
GitLab
Technology / Software
The all-remote software company that proves distributed work isn't about Zoom - it's about intentional topology. GitLab is the exemplar of distribute...
Givenchy
Luxury Fashion
Tier 2 brand within LVMH hierarchy, with €500M-1B revenue. Has departmental autonomy but must align with corporate strategy. Subordinate to Tier 1 bra...
Glacier Bancorp
Regional Banking
Glacier Bancorp is a regional multi-bank holding company providing commercial banking services through its bank subsidiaries in the Western United Sta...
GlaxoSmithKline
Pharmaceuticals
GlaxoSmithKline (GSK) is a global pharmaceutical and biotechnology company focused on developing medicines, vaccines, and consumer healthcare products...
Global Payments Inc.
Payment Processing
Global Payments is a payment technology and software company delivering payment processing and software solutions to merchants, financial institutions...
GlobalFoundries
Semiconductor Manufacturing
Semiconductor manufacturing company that acquired IBM's semiconductor fabrication business in 2015. GlobalFoundries valued the fabs and manufacturing...
GoodRx Holdings
Healthcare Technology
GoodRx is a consumer-focused digital healthcare platform that helps Americans find affordable and convenient healthcare. The company offers prescripti...
Google Cloud
Cloud Computing
Google's cloud computing platform, launched in 2008 but remaining a distant third to AWS and Azure. Captured approximately 13% global market share by...
GoPro Inc.
Consumer Electronics
GoPro is a technology company known for its action cameras and mountable and wearable camera accessories. The company develops and markets devices, so...
Gopuff
Delivery & Logistics
Instant delivery service operating own micro-fulfillment centers for convenience items. Delivers snacks, drinks, and essentials in 30 minutes or less....
Gorillas
Delivery & Logistics
German ultra-fast grocery delivery startup promising delivery in 10 minutes. Raised over $1 billion in funding during the quick-commerce boom. Faced c...
GoTo Group (Gojek + Tokopedia)
Technology & E-commerce
GoTo is Indonesia's largest technology group, formed from the merger of Gojek and Tokopedia, offering ride-hailing, e-commerce, and financial services...
Grammarly
Software
Grammarly provides AI-powered writing assistance across applications. Network effects through viral adoption with first-mover advantage.
Gree Electric Appliances
Home Appliances
Gree Electric is the world's largest manufacturer of residential air conditioners, dominating the Chinese market with vertical integration and manufac...