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68 companies
General Electric (GE)
Conglomerate / Industrial
GE was the world's most valuable company in 2000 - $500 billion market cap, Jack Welch on magazine covers, diversified across jet engines, power turbi...
Technology / Search / Advertising
Google's dominance didn't come from better algorithms alone - it came from organizational innovations that maintained breakthrough capacity even at sc...
General Motors (GM)
Automotive Manufacturing
General Motors produced 189,000 battery electric vehicles in North America during 2024 yet simultaneously shut down its Cruise robotaxi division after...
Grab
Technology/Transportation/Fintech
The ride-hailing startup that beat Uber by recognizing what multinational tech giants always miss: local markets aren't just different - they're diffe...
Groupon
E-commerce / Daily Deals
Groupon reached $1 billion in revenue faster than any company in history - 2.5 years. Forbes called it the fastest-growing company ever. The 2011 IPO...
General Motors
Automotive Manufacturing
General Motors held the #1 global automaker position for 77 years - until it didn't. The company that defined industrial centralization in the 20th ce...
GitHub
Software Development/Technology
GitHub is the code hosting platform where 100+ million developers store 420+ million repositories. The company demonstrates three biological principle...
Glencore
Commodity Trading/Mining
One of the world's largest commodity trading and mining companies, founded in 1974 and headquartered in Switzerland. Glencore operates the opposite st...
Gojek
Technology / Super-App
Gojek (formerly Go-Jek) represents successful defense against invasive species through capital matching. By raising $5B+, Gojek prevented Grab from mo...
Goldman Sachs
Financial Services/Investment Banking
September 2008: Lehman Brothers collapses. Bear Stearns is gone. Merrill Lynch sells itself to Bank of America in a desperate weekend deal. Goldman Sa...
Google/Alphabet
Technology
Technology conglomerate known for both innovation and deliberate project shutdowns. Google has systematically killed dozens of projects (Google+, Wave...
G. Heileman Brewing Company
Beverages
Heileman's 1996 bankruptcy collapsed a company that had grown through acquisition to become America's fifth-largest brewer. The company owned dozens o...
GameStop
Retail - Video Games
GameStop is a video game retailer that became the center of a historic short squeeze in 2021. The company has been transforming toward e-commerce and...
Gander Mountain
Retail - Outdoor
Gander Mountain's 2017 bankruptcy and partial acquisition by Camping World demonstrated how outdoor retail was consolidating around survivors who coul...
Gannett (GateHouse Media)
Media & Publishing
Gannett is a diversified media company operating local media organizations and digital marketing services across the United States. The company publis...
Gap
Fashion Retail
Fashion retailer representing traditional slow-fashion model. With 6-9 month design-to-store cycles, Gap achieves only 38% gross margins with 40-50% m...
Garden Fresh Restaurants
Restaurant
Garden Fresh Restaurants' May 2020 bankruptcy permanently closed both Souplantation and Sweet Tomatoes chains. The company operated 97 buffet location...
Gateway
Technology
Gateway's 2007 acquisition by Acer for $710 million ended the cow-spotted computer company. Gateway had pioneered direct PC sales alongside Dell but c...
Gawker Media
Digital Media
Gawker Media's 2016 bankruptcy was unusual—killed not by business failure but by litigation funded by a billionaire with a grudge. Peter Thiel, outed...
GE Aerospace
Aerospace / Aviation
GE Aerospace generated $38.7 billion in 2024 revenue, but 70% came not from selling engines, but from servicing the 70,000 commercial and defense engi...
GE Capital
Financial Services
By 2007, GE Capital contributed over 50% of GE's profits while accumulating $500 billion in liabilities across real estate, leveraged buyouts, and con...
GE Healthcare
Healthcare Technology
General Electric spun off GE Healthcare in January 2023 as the conglomerate executed its forced trifurcation. The healthcare business posted $19.7 bil...
GE Vernova
Energy Infrastructure
When GE Vernova separated from its parent in April 2024, it carried $119 billion in backlog orders and technology generating a quarter of the world's...
Geberit
Sanitary Systems & Piping
Geberit dominates European sanitary systems by owning the invisible infrastructure behind every toilet and sink - not the fixtures consumers see, but...
Geely Automobile Holdings
Automotive
Multi-brand portfolio architecture mirrors adaptive radiation across market niches: Geely Holding's 2024 aggregate sales reached 3.34 million units (+...
GEICO
Insurance
GEICO is Berkshire Hathaway's insurance subsidiary that generates $12 billion annually - yet receives only $2 billion back for reinvestment. The other...
General Electric (Decline)
Conglomerate
GE's fall from most valuable company to split-up demonstrates how conglomerate complexity can hide rot. Jack Welch's legendary management masked GE Ca...
General Electric Aviation
Aerospace/Manufacturing
GE Aerospace generated $38.7 billion in revenue for 2024 (up 9% year-over-year) with a profit margin of 19.7%, but the company's metabolic reality cen...
General Growth Properties
Real Estate - Retail
General Growth Properties' 2009 bankruptcy was the largest real estate collapse in U.S. history at $27 billion in assets. The mall REIT had expanded a...
General Mills
Packaged Foods
General Mills generated $19.5 billion revenue in fiscal 2025 (ended May), down 1.9% from 2024 as inflation-weary consumers reduced packaged food purch...
General Motors (2009)
Automotive
General Motors' 2009 bankruptcy was the fourth-largest in U.S. history at $89 billion in assets, forcing government intervention to preserve a company...
General Motors (Pre-Bankruptcy)
Automotive
GM's 2009 bankruptcy—the largest industrial bankruptcy in history—demonstrates how legacy costs can crush even dominant organisms. The company that on...
Genesis Global
Cryptocurrency Lending
Genesis Global's January 2023 bankruptcy revealed that the crypto industry's contagion from 2022 was still claiming victims. The lending platform, own...
Genmab A/S
Biotechnology & Pharmaceuticals
In 2024, Genmab generated DKK 21.5 billion (USD 3.1 billion) in revenue—a 31% increase—almost entirely from two products it doesn't manufacture: DARZA...
Getaround
Transportation
Getaround, the peer-to-peer car sharing company, saw its SPAC valuation collapse from $1.2 billion to under $50 million as unit economics proved unwor...
Gilt Groupe
E-commerce
Gilt Groupe's 2016 sale for $250 million to Hudson's Bay represented a 75% markdown from peak $1.1 billion valuation. The flash sale pioneer created u...
Gimbels
Department Store
Gimbels' 1987 closure ended the retailer immortalized in 'Miracle on 34th Street,' demonstrating how department stores faced existential pressure from...
GitLab
Technology / Software
The all-remote software company that proves distributed work isn't about Zoom - it's about intentional topology. GitLab is the exemplar of distribute...
Givaudan
Flavors & Fragrances
Givaudan commands 25% of the $30B global flavors and fragrances market through a biological strategy invisible to end consumers: chemical signaling ma...
Givenchy
Luxury Fashion
In September 2024, LVMH appointed Sarah Burton—former creative director of Alexander McQueen—to lead Givenchy. Her debut collection launched in March...
Glacier Bancorp
Regional Banking
Glacier Bancorp is a regional multi-bank holding company providing commercial banking services through its bank subsidiaries in the Western United Sta...
GlaxoSmithKline
Pharmaceuticals
GSK's 2024 performance—7% revenue growth, 13% core profit growth, 71 medicines in clinical development—masks a deeper strategic challenge: vaccine sal...
Global Crossing
Telecommunications
Global Crossing's 2002 bankruptcy was among the largest of the telecom bust, destroying $50 billion in market value. The company had built fiber optic...
Global Payments Inc.
Payment Processing
Global Payments is a payment technology and software company delivering payment processing and software solutions to merchants, financial institutions...
GlobalFoundries
Semiconductor Manufacturing
Semiconductor manufacturing company that acquired IBM's semiconductor fabrication business in 2015. GlobalFoundries valued the fabs and manufacturing...
Gold's Gym
Fitness
Gold's Gym's May 2020 bankruptcy collapsed the iconic bodybuilding brand that launched Arnold Schwarzenegger's career. The company had franchised glob...
Goodman Group
Industrial Property
Goodman Group operates as ecosystem engineer for the logistics economy, constructing specialized habitats that reshape commercial behavior. The compan...
GoodRx Holdings
Healthcare Technology
GoodRx is a consumer-focused digital healthcare platform that helps Americans find affordable and convenient healthcare. The company offers prescripti...
Google Cloud
Cloud Computing
Google's cloud computing platform, launched in 2008 but remaining a distant third to AWS and Azure. Captured approximately 13% global market share by...
Google Ventures
Venture Capital
Google's venture capital arm operates like a mycorrhizal network—channeling resources from Google's massive root system to promising startups while ex...
GoPro Inc.
Consumer Electronics
GoPro is a technology company known for its action cameras and mountable and wearable camera accessories. The company develops and markets devices, so...
Gopuff
Delivery & Logistics
Instant delivery service operating own micro-fulfillment centers for convenience items. Delivers snacks, drinks, and essentials in 30 minutes or less....
Gordmans
Retail
Gordmans filed bankruptcy twice - in 2017 and 2020 - before liquidating entirely. The Midwestern off-price retailer had been spun off from Boscov's, a...
Gorillas
Delivery & Logistics
German ultra-fast grocery delivery startup promising delivery in 10 minutes. Raised over $1 billion in funding during the quick-commerce boom. Faced c...
GoTo Group (Gojek + Tokopedia)
Technology & E-commerce
GoTo is Indonesia's largest technology group, formed from the merger of Gojek and Tokopedia, offering ride-hailing, e-commerce, and financial services...
Gottschalks
Retail
Gottschalks' 2009 liquidation closed a 105-year-old California department store chain. The company operated 58 stores in secondary Western markets whe...
GoTV Networks
Media
GoTV Networks, a mobile video pioneer, collapsed in 2007 after betting on mobile TV before smartphones existed. The company raised $20M to deliver vid...
Grammarly
Software
Grammarly provides AI-powered writing assistance across applications. Network effects through viral adoption with first-mover advantage.
Great Wall Motors
Automotive
Niche specialization in SUVs and pickup trucks creates competitive moats through accumulated domain expertise analogous to koalas evolving digestive s...
Gree Electric Appliances
Home Appliances
Gree Electric is the world's largest manufacturer of residential air conditioners, dominating the Chinese market with vertical integration and manufac...
Greensill Capital
Financial Services
Greensill Capital's 2021 collapse destroyed a $7 billion supply chain finance company in days when Credit Suisse froze funds and insurers withdrew cov...
Greylock Partners
Venture Capital
Reid Hoffman didn't just co-found LinkedIn—he codified why it worked. When he joined Greylock Partners in 2009, he brought an explicit thesis: invest...
Grooveshark
Music Streaming
Grooveshark's 2015 shutdown from copyright lawsuits demonstrates how unlicensed music services face legal destruction. The streaming service allowed u...
GTL Limited
Telecommunications
GTL Limited's 2012 bankruptcy represented India's largest corporate debt default at the time - $2.8 billion owed to 26 banks. The telecom infrastructu...
Guaranty Bank (Texas)
Banking
Guaranty Bank's 2009 FDIC seizure was the largest Texas bank failure ever and the tenth-largest nationally. The bank had $13 billion in assets concent...
Guitar Center (Bankruptcy)
Music Retail
Guitar Center's 2020 bankruptcy demonstrates how private equity debt can crush even category-dominant retailers. The music instrument giant controlled...
Gymboree
Retail - Children's Apparel
Gymboree's two bankruptcies (2017, 2019) and ultimate liquidation demonstrated how children's apparel retail was being disrupted from multiple directi...
Gymboree Corporation
Retail
Gymboree's 2017 and 2019 bankruptcies collapsed a children's clothing retailer that Bain Capital had acquired for $1.8 billion in 2010. The LBO loaded...