Lazada

E-commerce

Lazada pioneered e-commerce in Southeast Asia before being acquired by Alibaba for $4B (2016-2018). Founded in 2012, Lazada built logistics infrastructure from scratch across six countries, demonstrating that platform businesses in emerging markets must own physical infrastructure. Alibaba's acquisition represents ecological succession - local pioneer acquired by global competitor with deeper resources, then optimized for efficiency rather than exploration.

Key Leaders at Lazada

The Biology of Business

Sign up to be notified when the book is available to order.

Notify Me