La Famiglia
Industrial-symbiosis VC where Adidas and Hapag-Lloyd family offices back B2B startups then become their customers—mutualism that turns LPs into distribution.
La Famiglia exemplifies mutualistic symbiosis between old and new economies. Their LP base—family offices behind Valentino, Adidas, Swarovski, Hapag-Lloyd, and Estée Lauder—transforms capital into distribution. A logistics startup doesn't just get funding; it gets introduced to Hapag-Lloyd's supply chain. A sustainability company accesses Adidas's manufacturing network. This is cleaner fish economics: La Famiglia provides deal flow and digital expertise to industrial incumbents; incumbents provide go-to-market acceleration to portfolio companies. Both extract value the other cannot generate alone.
Key Leaders at La Famiglia
Jeannette zu Fürstenberg
Founder & Managing Partner
Judith Dada
Founder & Managing Partner