Homejoy
Homejoy's 2015 shutdown demonstrates how gig economy companies face classification liability that destroys them. The house cleaning marketplace faced contractor misclassification lawsuits that made acquisition impossible. Like an organism that builds on unstable ground, Homejoy's entire structure depended on contractor classification that courts were questioning.
Key Leaders at Homejoy
Adora Cheung
Co-founder/CEO
Key Facts
2012
Founded