Heineken N.V.

Heineken is a Dutch brewing company and the world's second-largest brewer, competing with AB InBev and Carlsberg in the consolidated global brewing industry. The company has grown through dozens of acquisitions while maintaining its premium brand positioning.

Heineken's craft strategy includes acquiring Lagunitas (50%) and developing premium brand portfolios. The company participates in predator-prey dynamics both as a large brewer competing against AB InBev and as an acquirer of craft breweries.

The company demonstrates how mid-tier players in consolidated industries can maintain viable competitive positions through premium positioning and strategic acquisitions.