Gold's Gym

Gold's Gym's May 2020 bankruptcy collapsed the iconic bodybuilding brand that launched Arnold Schwarzenegger's career. The company had franchised globally while corporate debt loaded the parent company. When COVID closed gyms worldwide, Gold's couldn't survive the revenue gap. RSG Group, owner of McFit, acquired Gold's Gym for $100 million - a fraction of peak value. The brand survives but as a shadow of the temple of bodybuilding it once was.