EssilorLuxottica
Vertical integration from lens chemistry to retail distribution creates 50%+ sunglasses market share and pricing power across the entire value chain.
The merger of lens manufacturer Essilor and frame maker Luxottica created a €26.5 billion organism controlling over 50% of the global sunglasses market and operating 13,500 retail stores. The vertical integration spans raw material (lens chemistry), manufacturing (Ray-Ban frames, Oakley technology), brands (20+ proprietary labels), and distribution (LensCrafters, Sunglass Hut, Target Optical). This isn't diversification. It's the biological equivalent of controlling the entire trophic level—from photosynthesizing plants through apex predators.
Ray-Ban Meta smart glasses sold three times more units in H1 2025 than all of 2024, demonstrating how vertical integration accelerates innovation cycles. When you control lens technology (Essilor's Transitions, Varilux progressives), frame manufacturing (Luxottica's 4,100 factories), retail presence (13,500+ stores), and insurance relationships (vision care networks), you can iterate product development without negotiating with partners. The Meta collaboration converts eyewear into a computing platform, but the underlying advantage is structural: competitors must coordinate across separate corporate entities while EssilorLuxottica coordinates across divisions.
The company generates 7.3% revenue growth while maintaining pricing power that would trigger antitrust scrutiny in less fragmented markets. Controlling both wholesale production and retail distribution creates the eyewear equivalent of a mycorrhizal network—resources flow in both directions, with the integrated organism extracting value at each node. Designer brands (Prada, Chanel, Versace) license to Luxottica because it's the only distributor with guaranteed shelf space in premium retail. Consumers buy from LensCrafters because it's the only retailer offering the full portfolio of brands and lens technologies. Neither side has viable alternatives at comparable scale.
The structure's vulnerability lies in regulatory tolerance rather than competitive dynamics. The 2018 merger required EC approval precisely because it created vertical integration previously checked by arm's-length transactions. EssilorLuxottica now faces the mycorrhizal paradox: the network that enabled initial growth becomes so dominant that it triggers immune responses from regulators, who recognize that once vertical integration controls enough nodes, it stops functioning as infrastructure and starts functioning as monopoly.