Duesenberg

Duesenberg's 1937 demise during the Depression demonstrates how ultra-luxury goods businesses face existential risk during economic contractions. The company that built 'the world's finest motorcar' at $25,000 (equivalent to $450,000 today) had approximately 100 customers left when the Depression eliminated wealthy discretionary spending. Like a species dependent on rare resources, Duesenberg couldn't survive when those resources disappeared.