Destination Maternity

Destination Maternity's 2019 bankruptcy collapsed the parent of Motherhood Maternity and A Pea in the Pod after birth rates declined and online competition intensified. The company operated 1,000+ locations including leased departments in other stores. When fewer women needed maternity clothes and those who did bought online, the specialized retail model failed. The brand sold to Marquee Brands for $50 million. Destination Maternity demonstrated that demographic-dependent retail faces extinction when demographics shift.