DeLorean Motor Company

DeLorean's 1982 collapse after just 9,000 cars demonstrates how founder ego can create unviable businesses. John DeLorean's vision of a gull-winged stainless steel sports car required costs that couldn't be recovered at achievable volumes. Like a peacock whose elaborate display becomes survival liability, the DMC-12's distinctive features added costs without adding value customers would pay for. The car achieved immortality only through 'Back to the Future.'