Darn Tough Vermont

Retail & E-commerce

Darn Tough guarantees socks for life like perennial plants that regrow each season. Its Vermont factory weaves merino wool into indestructible textiles, betting that quality reduces replacement frequency enough to profit from lifetime warranties.

Related Mechanisms for Darn Tough Vermont

Costly Signaling Handicap Principle

Related Organisms for Darn Tough Vermont

Bristlecone Pine California Redwood

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