Christopher & Banks

Christopher & Banks' January 2021 bankruptcy ended a 65-year-old women's apparel chain targeting women over 40 in suburban and small-town locations. The company filed twice - first in 2021, then liquidating entirely when COVID recovery proved too slow. Christopher & Banks suffered the compound problem of demographic targeting: customers least likely to shop during COVID, in locations (malls, small towns) facing structural decline. The brand sold at auction; all 449 stores closed.