Central Group

Retail

Central Group operates Thailand's largest retail empire (Central Department Stores, Robinson, Tops supermarkets) plus international expansion including Italy's La Rinascente and Illum Denmark. The Chirathivat family's multi-format strategy serves different customer segments through specialized brands rather than one-size-fits-all approach. Central's regional expansion demonstrates that retail expertise is transferable when adapted to local preferences.

Key Leaders at Central Group

The Biology of Business

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