Company

Casper

TL;DR

American mattress company that pioneered DTC mattress sales.

Retail/Mattresses

American mattress company that pioneered DTC mattress sales. The chapter cites Casper as an example of convergent evolution in DTC retail, independently converging on the same business model as Warby Parker, Dollar Shave Club, and Allbirds despite different product categories.

Related Mechanisms for Casper

Convergent Evolution

The Biology of Business

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