Cadillac
GM's luxury peacock displaying chrome plumage—Escalades signaling wealth through size, Lyriq pivoting to electric sophistication. Brand heritage acts as antlers: costly to grow, honest signal of resource access across generations.
GM's luxury peacock displaying chrome plumage—Escalades signaling wealth through size, Lyriq pivoting to electric sophistication. Brand heritage acts as antlers: costly to grow, honest signal of resource access across generations.