Burberry
British luxury peacock displaying heritage plumage—trench coats and check patterns signaling old-money taste. Brand dilution in 2000s triggered costly shedding, pruning mass-market licenses to restore aristocratic positioning.
British luxury peacock displaying heritage plumage—trench coats and check patterns signaling old-money taste. Brand dilution in 2000s triggered costly shedding, pruning mass-market licenses to restore aristocratic positioning.