Biology of Business

Brunello Cucinelli

Luxury

By Alex Denne

Italian cashmere peacock displaying absurdly expensive plumage—$3,000 sweaters signal wealth through impractical luxury. Hand-finished garments in Umbrian village mirror bird-of-paradise courtship: elaborate effort proving resource abundance to discerning mates.

Related Mechanisms for Brunello Cucinelli

Related Organisms for Brunello Cucinelli