Company
Ben & Jerry's
TL;DR
Ben & Jerry's is mentioned as a Unilever acquisition that demonstrates brand modularity - Unilever can integrate acquired brands without requiring wholesale changes to their ident...
Ben & Jerry's is mentioned as a Unilever acquisition that demonstrates brand modularity - Unilever can integrate acquired brands without requiring wholesale changes to their identities, with integration occurring primarily in back-end functions while preserving brand autonomy in consumer-facing activities.