AirAsia

Aviation

AirAsia pioneered low-cost aviation in Asia, transforming from failing airline (purchased 2001 for 1 ringgit) to regional giant. Tony Fernandes's no-frills model - point-to-point routes, single aircraft type, ancillary revenue focus - democratized air travel. AirAsia's super-app expansion (food delivery, e-commerce, fintech) represents platform strategy, though COVID-19 devastated core aviation business requiring financial restructuring.

Key Leaders at AirAsia

The Biology of Business

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