Citation
Mastering the Dynamics of Innovation
TL;DR
Industries move from experimentation to dominant design
Framework for understanding how industries evolve through distinct phases toward 'dominant design' - the industry standard that ends experimentation and begins optimization. Maps to the transition from Early Expansion to Mid-Succession.
Key Findings from Utterback (1994)
- Industries move from experimentation to dominant design
- Innovation shifts from product to process after dominant design
- Successful firms differ before vs. after dominant design emergence
- Market uncertainty high before dominant design, low after