Citation
Groupon Prices Its IPO At A $12.7B Valuation, Has A Lot To Prove
TL;DR
Expanded to 43 countries in record time
Contemporary analysis documenting Groupon's expansion to 43 countries with 83 million email subscribers and 7,000 employees. The article's skeptical tone about 'a lot to prove' proved prescient as the company collapsed. Illustrates how diffuse, uncontrolled expansion creates unsustainable growth.
Key Findings from TechCrunch (2011)
- Expanded to 43 countries in record time
- 83 million email subscribers, 7,000 employees at IPO
- Contemporary skepticism proved justified by subsequent collapse