Citation
Nintendo Wii Lifetime Unit Sales Worldwide
TL;DR
Wii: 101.63 million units (phenotype: accessibility focus)
Official sales data documenting Nintendo's phenotypic plasticity across console generations: Wii (101.63M units - best-selling home console until Switch), Wii U (13.56M - commercial failure), Switch (150M+). The data shows how the same company expressed radically different strategic phenotypes with wildly different outcomes.
Nintendo's ability to abandon successful strategies (power-focused gaming) when environmental signals changed (market saturation, demographic opportunity) exemplifies organizational plasticity.
Key Findings from Statista (2023)
- Wii: 101.63 million units (phenotype: accessibility focus)
- Wii U: 13.56 million units (failed hybrid phenotype)
- Switch: 150+ million units (portable-power hybrid phenotype)
- Same company capabilities, different strategic expressions