Apple iPod Sales 2006-2014
TL;DR
iPod peaked at 54.83 million units in 2008
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Documents iPod sales peaking at 54.83 million units in 2008, then declining as iPhone cannibalized the product. By 2014, iPod represented just 1.25% of Apple's revenue versus 48% in 2007. Illustrates Apple's deliberate resource reallocation from mature product to growth opportunity - the semelparous strategy in action.
Key Findings from Department (2024)
- iPod peaked at 54.83 million units in 2008
- Declined to 1.25% of revenue by 2014 (from 48% in 2007)
- Decline was deliberate cannibalization, not market abandonment