Citation
Apple iPod Sales 2006-2014
TL;DR
iPod peaked at 54.83 million units in 2008
Documents iPod sales peaking at 54.83 million units in 2008, then declining as iPhone cannibalized the product. By 2014, iPod represented just 1.25% of Apple's revenue versus 48% in 2007. Illustrates Apple's deliberate resource reallocation from mature product to growth opportunity - the semelparous strategy in action.
Key Findings from Department (2024)
- iPod peaked at 54.83 million units in 2008
- Declined to 1.25% of revenue by 2014 (from 48% in 2007)
- Decline was deliberate cannibalization, not market abandonment