Citation

The Theory of Island Biogeography

MacArthur, Robert H., Wilson, Edward O., Wilson, E.O.

Princeton University Press (1967)

TL;DR

r-selection dominates in unstable, unpredictable environments

MacArthur and Wilson's work introduced r/K selection theory, explaining why some organisms produce many offspring with little investment (r-selection: bacteria, insects) while others produce few offspring with heavy investment (K-selection: elephants, whales). The key insight: neither strategy is 'better' - each is optimized for different environmental conditions.

For business leaders, this explains why startups and enterprises succeed with opposite strategies. Startups thrive with r-selection (iterate fast, fail often, bet on volume) in unstable markets. Enterprises thrive with K-selection (invest heavily, protect quality) in stable markets. Applying the wrong strategy to your environment is fatal.

Key Findings from MacArthur et al. (1967)

  • r-selection dominates in unstable, unpredictable environments
  • K-selection dominates in stable, competitive environments
  • Neither strategy is inherently superior
  • Environment determines optimal reproductive strategy
  • r-selection: many offspring, low investment, fast iteration - dominates unstable environments
  • K-selection: few offspring, high investment, quality focus - dominates stable environments
  • Neither strategy is universally better; environment determines fitness
  • Most species exhibit traits of both strategies along a spectrum

Used in 2 chapters

See how this research informs the book's frameworks:

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