Alex Denne › Books (8) › Citations (694) ›The Tylenol crisis: How effective PR saved J&J The Tylenol crisis: How effective PR saved J&J Tamara Kaplan Pennsylvania State University (1998) TL;DR Case analysis of J&J's 1982 crisis response. Listen 0.75× 1× 1.25× 1.5× Save Share Copy link WhatsApp X LinkedIn Email Case analysis of J&J's 1982 crisis response. Tags book5-communication-signaling