Citation

How Marissa Mayer Created Google's School for Young 'Superheroes'

Hoffman, Reid

LinkedIn/Medium (2017)

TL;DR

APM program created in 2002 by Marissa Mayer

First-hand account of Google's Associate Product Manager (APM) program created by Marissa Mayer in 2002. Documents the 'stem cell' hiring strategy - recruiting undifferentiated talent that could specialize based on company needs. Notable alumni include Bret Taylor (Google Maps co-creator) and Justin Rosenstein (Asana founder).

Key Findings from Hoffman (2017)

  • APM program created in 2002 by Marissa Mayer
  • Recruits undifferentiated talent that rotates before specializing
  • Produced Silicon Valley leaders including Bret Taylor and Justin Rosenstein
  • Over 500 alumni became industry leaders

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