Citation
Retail Competitive Dynamics Studies
TL;DR
Promotional spending increases 30-40% in contested markets
Provided analytical framework for understanding Walmart vs Target territorial overlap dynamics. Hausman's retail competitive research informed the chapter's analysis of how defensive costs explode in overlap zones and why territorial strategy must match resource density.
Key Findings from Hausman (2000)
- Promotional spending increases 30-40% in contested markets
- Margin compression predictable in overlap zones
- Competitive inventory requirements force SKU expansion