Citation
Global Smartphone Revenue Market Share Q4 2024
TL;DR
Apple captured 46% of global smartphone revenue in 2024
This industry analyst data documents the striking disparity between Apple's unit market share (~17-27%) and their revenue capture (46% of global smartphone revenue in 2024). The average iPhone selling price of $903 versus industry average of $356 demonstrates the premium that Apple's selective membrane enables.
Key Findings from Research (2024)
- Apple captured 46% of global smartphone revenue in 2024
- Apple holds only 17-27% unit market share
- Average iPhone selling price: $903
- Industry average smartphone price: $356