Advisory Services
I build distribution engines, not just marketing teams.
Growth advisor for AI and B2B SaaS companies. 17x activation improvements. £13.3M Series A (GV + Khosla). 50-country expansion.
Book a callThe Difference
Most advisors had successful exits years ago. They're brilliant, but they're not in the grind every day. They're not current on the new tools, the new channels, the new ways of building growth engines.
I am.
I'm still building - GPTs, n8n automations, cold email at scale, AI-native workflows. I know what's working right now because I'm doing it right now.
What I Help With
Activation Engineering
Users signing up but not converting to value? I 17x'd Genie's visitor-to-activation rate in 3 months.
Distribution-Market Fit
Product-market fit isn't enough. I help you prove you can acquire customers efficiently enough to raise or scale.
International Expansion
I took Genie from UK-only to 25-50 countries, responsible for 70% of new revenue within months.
Channel De-risking
Over-reliant on one channel? I reduced Genie's branded search dependency from 98% to 10%.
PLG Infrastructure
Building the loops, metrics, and team to make users your marketing agents.
Fundraise Readiness
The work I did at Genie was instrumental in securing a pre-revenue Series A led by Google Ventures.
Track Record
| Metric | Result |
|---|---|
| Activation improvement | 17x (0.97% → 16.27%) in 3 months |
| User acquisition | 10,000 new users/week |
| LTV/CAC | >20x from organic alone |
| International expansion | UK-only → 50 countries (~70% of revenue) |
| Team build | 0 → 10 specialists |
| Revenue growth | 20% month-over-month |
Companies I've worked with
How I Work
Advisory
1-2 hours/monthStrategic guidance, network access, and a sounding board when you need it. Equity-based (typically 0.25% vesting over 4 years, scaled to stage and valuation).
Fractional
10-15 hours/weekHands-on strategy plus execution guidance. Monthly retainer with specific deliverables. I'll also help you hire the follow-on talent to run with the rails we build together.
One-Day Intensive
£2,000I come to your office. We go deep into everything you're trying to do. I share everything I would do in your situation to improve the likelihood of successful outcomes based on your time horizons. You leave with a clear plan.
Community & Thought Leadership
r/legaltech
I grew this community from 15,000 to 19,000 members in 3 months. It's now where tier-1 legal tech companies come to engage directly with practitioners.
AMAs I've facilitated
Published work
What People Say
"Alex built Genie's growth engine from zero to 150,000+ users through PLG. His work was a key factor in securing our unprecedented pre-revenue Series A led by Google Ventures, and joined by Khosla Ventures."
Rafie Faruq CEO, Genie AI
Current Availability
1 fractional and 2 advisory slots open for 2026.
Book a call